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Within a crowded bass scene, it is often difficult to even contemplate the idea of longevity, especially when projects seem to come and go quicker than the seasons in the UK’s current climate. It is for these reasons that large scale milestones need to be celebrated properly, with long term release structures being hailed. It’s easy to throw in the towel after 10, 20 or even 30 full drops, remember that means 30 pieces of artwork, 30 promotional campaigns, 30 sets of video content, 30 mailouts etc etc, it’s tiring stuff.
What a whirlwind of a year 2018 was for Southpoint, who as a label put together 19 full releases, along with 50 free drops via their secondary ‘Southpoint: Introducing’ SoundCloud channel. There are few labels that seem to be able to handle such a bulk of releases and yet still maintain their maticulous quality control across all of the artists they bring into the fold.